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Custom Mailers — Branded Shipping Packaging
Not every product needs a full rigid box. When the goal is to protect an item in transit rather than create a display-worthy unboxing, a mailer is often the more practical and cost-effective choice, and it can still carry your branding.
Our Mailers Types
- Custom Rigid Mailers — a stiffened board mailer that resists bending and crushing, used for flat or semi-flat items like documents, apparel, or flat accessories that need real protection from damage in transit.
- Custom Bubble Mailers — padded mailers for items that need cushioning against impact, such as small fragile products or electronics accessories.
- Custom Poly Mailers — lightweight, water-resistant mailers for soft goods like apparel, where crush protection matters less than weather resistance and low shipping weight.
More mailer styles are added to this catalog regularly; check back or ask us directly if you need a format not listed here.
How to Decide Which Mailer Fits Your Product
Ask two questions: does the product need rigidity to prevent bending (rigid mailers), does it need cushioning against impact (bubble mailers), or is it soft/flexible and mainly needs to stay dry and light (poly mailers). Many e-commerce brands use a mix of rigid or bubble mailers for higher-value items, poly mailers for everyday apparel orders.
Why Brands Move from Boxes to Mailers for Certain SKUs
Mailers reduce both material cost and shipping weight compared to rigid boxes, which matters at high order volumes. Brands commonly use rigid boxes for their flagship or gift-tier products and switch to custom mailers for standard e-commerce fulfillment, keeping the premium packaging where it has the most impact and controlling cost on high-volume shipments.
Branding on Mailers
All mailer types support full-color custom printing, so your shipping packaging still reinforces your brand even when it’s not the primary unboxing experience, useful for the outer packaging in a two-layer unboxing (branded mailer outside, rigid box or tissue detail inside).
“Looking for a full rigid box instead? See our complete rigid box catalog“
Discover Packaging Solutions through Our *Informative FAQ.
Find quick answers and insights in our helpful FAQ—your guide to smarter packaging solutions.
A mailer is flat or low-profile and seals like an envelope built primarily for shipping protection. A rigid box is a full dimensional box built primarily for product presentation and unboxing experience.
Yes, every mailer type in our catalog supports custom full-color printing on the outer surface.
This depends on the specific material. Ask us about recyclable or biodegradable poly mailer options if sustainability is a requirement for your brand.
If you’re unsure, share your product type and typical shipping conditions with us. We’ll recommend the right mailer type based on weight, fragility, and budget.